Coming together to raise funds for key charities is important to the Fruition Family. Last Friday saw ten of us head to the heart of The Yorkshire Dales to complete the Three Peaks Challenge and this week we’ll be Boycotting Our Beds all in support of Action for Children. Find out why this cause has particular significance for the team, and how you can help children living in poverty, below.

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Action for Children is a UK children’s charity that works tirelessly to help vulnerable children, young people and families in need. In the UK alone, over 4 million children live in poverty and without basic supplies; they’re missing out on meals, sharing beds with their siblings, sleeping in bedrooms with damp walls and wearing clothes that don’t fit. Since Coronavirus struck. the support offered by Action for Children has become even more vital, providing a lifeline for over 20,000  children and young people around the country.

For the Fruition team, Action For Children holds particular significance as our beloved and much-missed friend Jayne Joy-Morris, who sadly passed away in March of last year, was an avid supporter of the charity. Having sat on the board for Action for Children in the Midlands for a number of years, Jayne helped to organise their annual Byte Night events and raised thousands of pounds to support families in need.

We’re committed to honouring Jayne by fundraising in her memory, and following on from last year’s efforts – which saw our Fruition family Boycotting their Beds for the first time and raising an incredible £7,130 for the charity – this July we’re tackling the Yorkshire Three Peaks and Boycotting our Beds once more to help children living in poverty, and pay tribute to Jayne.

“She was an inspirational person in so many ways but mainly around her zest for life and desire to help others. This is a way for us to carry on her legacy and ultimately keep her memory alive. Action for Children provide support to vulnerable families which is more important than ever” – Sarah Pawson, Managing Director of Fruition IT and Fruition Consulting

The first of our fundraising initiatives for 2021 saw some of the Fruition family take on Yorkshire’s most scenic and gruelling peaks. Organized by our very own Recruitment Consultant Molly Clifford, on Friday 2nd July, ten members of the Fruition IT and Consultancy teams took to the mountains of Pen-y-Ghent, Whernside, and Ingleborough to complete the challenge.

Armed with the unshakeable Fruition values of Pride, Energy and Perseverance, a few weeks worth of training and a Fruition-issued goodie box – that included everything from protein bars to a Three Peaks medal – the team set out to tackle the peaks.

Thanks to the encouragement from the Fruition family, the kindness of strangers (who luckily knew their way around a compass) and the hospitality provided by our Principal Delivery Consultant Liam Marriott (who made sure we were all appropriately fed and watered in between climbs) we were able to cover all 24 miles and 1585m of ascent in just 11 hours and 40 minutes.

“Taking part in the Yorkshire Three Peaks was a challenge to say the least, both physically and mentally, but reaching the top of each peak made it all worth it. I’m incredibly proud of all the team for completing the challenge and raising so much money for a great charity” – Martin Jones, Associate Director at Fruition IT and Fruition Consulting

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The second leg of our fundraising journey commences on Friday 9th July, with members of the Fruition team joining in with Action for Children’s national Boycott Your Bed campaign. As part of the charity’s efforts to highlight the challenges young people growing up in poverty face, Boycott Your Bed (formerly Byte Night) invites fundraisers to ditch the duvet and spend the night in a less-than-traditional location.

For our Managing Director Sarah, that means setting up camp in the garden with her own family, Jayne’s daughter Milli and some close friends for ‘Jayne Fest’.

“It’s our opportunity to celebrate Jayne’s life whilst raising money for a charity she loved to support.” – Sarah Pawson

They’ll be joined by members of the Fruition team, and around 1,500 other people around the UK who’ll be sleeping rough – and whether it’s sleeping under the stars or bunking down in the bathroom, the money raised will help families in need by providing emergency food packages and beds for children with nowhere to sleep.

Having initially set out to raise £1000, thanks to the overwhelming support from our in-house team, Fruition Consulting associates, friends and family we quickly overtook this target, and after swiftly meeting our second target of £2000, we’ve since increased the fundraising goal to £3000. Our total currently stands at £2755, but much like our intrepid explorers last week, it just keeps climbing.

We’d love to continue Jayne’s work and raise even more money for children and families in need. You can donate to our fundraiser here, and sign up for your own Boycott Your Bed fundraising mission here.

Any amount you’re able to donate will be greatly appreciated. Donations help give vulnerable children a safe and happy childhood, and just £50 raised can provide an emergency food package for two families in crisis, and £100 could buy a bed for a child without a comfortable place to sleep.

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