The Challenge

To facilitate project delivery at scale across multiple agile teams, PokerStars targeted a more holistic, process-driven approach to project management. However, existing teams had insufficient resource to deliver on the ambitious goals, and lacked the expertise to provide a data-driven reporting toolset essential to driving new efficiencies.


After an initial scoping exercise to identify potential improvements and define expected outcomes, we implemented new processes and best-practice frameworks for performance measurement and reporting, and embedded scaled agile concepts to ensure alignment across multiple squads. The solution included:

  • Implementation of squad and programme metrics
  • Consistent sprint reporting across all squads
  • Reconfiguration of Jira to provide a consistent reporting structure
  • Implementation of training & change management processes for multiple teams
  • Identification of potential process improvements across other areas of the business


Fruition Consulting delivered the new reporting toolkit and required process changes into the first engineering unit two weeks ahead of target, satisfying all quality metrics. The training and change management workshops delivered to senior stakeholders heightened the appetite for roll-out of these new processes and reporting practices, far beyond the scope of the initial requirements.

Further planned benefits will include:

  • More widespread roll-out of the programme metrics solution
  • Recommendations and advice on the application of scaled agile concepts
  • Adoption of new tools to facilitate clear forecasting, planning and tracking
  • Expansion of the suite of metrics and reporting templates
  • A well-structured product backlog tool (Jira; TFS; etc.)‚Äč

The team at Fruition Consulting have delivered a brilliant operating model, taking the headache out of utilising contractors directly and augmented our teams with a robust and qualitative consultancy model. The team has enabled us to deliver our key projects to time and to budget. A collaborative engagement and aligned to our agile ways of working, Fruition Consulting are always flexible and adaptable to meet our needs. I look forward to working with Fruition Consulting on our future goals!
Dan Whiteley, Associate Director of Engineering